News
No Reservations?
What reservations, if any, do you have about social media?
Speak the Local Language
Metaphors for social media sites: LinkedIn = Executive Cocktail Party, Facebook = Backyard BBQ, Twitter = Hippie Hash Bash?
Your Digital Marketing Strategy: What Do St. Bernard Puppies And Gardening Have To Do With I
Last week I met with a group of real estate agents hungry for information on social media marketing. Besides just learning about it, they were curious to know "how much time is this going to take?" and "what return will I get on my investment?" An effective social...
March Tweetup Re-Cap
Thanks to all who turned out for the 2nd Northwest Indiana Tweetup (#nwitweetup) at Coladas Pizza in Valparaiso last night. Thanks also to Coladas Pizza for providing us with the flower leis (a big hit!) and the complimentary munchies. Those little bread bubbles are...
5 LinkedIn Tips for Better Networking
Here are 5 tips I offer for getting more out of networking with LinkedIn. I may offer 5 more some other day and these are not necessarily the 5 most important, but here they are: 1. Customize your public profile URL. This means your profile URL will look like this:...
Coffeehouse Connections: Moving at the Speed of ‘Tweet’
I am grateful and awed at the number of interesting people I have met along the way since launching my social media consulting business about two months ago. This post is meant to serve as an example of just how quickly strong networks can form as well as to credit...
My Day in Chicago: Radio Interview at Vocalo, Talking Green with Chicago Business & One Very Helpful Cabdriver
My interview on social media yesterday on WBEW (last hour of a 3 hour show.)
10 Free (Or Almost Free) Social Media/Digital Marketing Tools Your Business Can Use
10 Free (Or Almost Free) Social Media/Digital Marketing Tools Your Business Can Use
The Shoemaker’s Children Who Had No Shoes
Remember the story? The shoemaker was busy crafting wonderful shoes for everyone else in the village while his children ran around barefoot? Sadly, this analogy has been all too appropriate for me and my poor blog over the past month... The good news is that the...
Web Site Launched
My mission is to teach small business owners how they can put use the power of social media marketing to grow their businesses.
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