Attraction marketing with content your users wantAccording to Wikipedia:

Build a better mousetrap, and the world will beat a path to your door is a phrase attributed to Ralph Waldo Emerson in the late nineteenth century. The phrase is actually a misquotation of the statement:

If a man has good corn or wood, or boards, or pigs, to sell, or can make better chairs or knives, crucibles or church organs, than anybody else, you will find a broad hard-beaten road to his house, though it be in the woods.
—Ralph Waldo Emerson

In 1889, seven years after Emerson’s death, came the invention of the current standard of mousetraps. That same year Emerson was quoted as saying:

If a man can write a better book, preach a better sermon, or make a better mousetrap than his neighbor…”

My take on this?

  1. Do what you do better than anyone else (the mousetrap part.)
  2. Don’t forget to load that mousetrap with cheese that the mice really like. (In this metaphor, the cheese represents your content in attraction marketing.)

What do your mice (er, I mean prospects) want to consume? There a few ways to find out if you’re not sure:

  • Try the Google Keyword tool to do some research on search terms people are using to find your product or service online.
  • Ask. You can use a formal method like a client survey or something less formal such as posting a question on Facebook or Twitter.
  • Check your Facebook page’s Insights information. Look at whatever has been the most popular and do more of that, less of what is not drawing comments, sharing, etc.