Build a Better Mousetrap?

According to Wikipedia: Build a better mousetrap, and the world will beat a path to your door is a phrase attributed to Ralph Waldo Emerson in the late nineteenth century. The phrase is actually a misquotation of the statement: If a man has good corn or wood, or...

Time Travel Fun with Social Media

Marketers have been experimenting with Facebook’s timeline feature for pages since it debuted earlier this year. Now instead of an in-the-moment jumble of impressions, brands also have the opportunity to present their story in a historic format, noting important...

Social Networking: A Garden Metaphor

Two of my biggest passions are social networking and organic gardening. As I participate in each of these activities, I frequently have flashes of insights about how they are similar. A few of my recent musings: Join a community. Don’t go it alone. I garden in a...